While parts of the European bike industry are still working through insolvencies and overstock, German brand Raymon is signaling a turnaround. The company, fully owned by Susanne and Felix Puello since March 2025 following its separation from Austria’s Pierer Mobility group, reports revenue up 25 percent year over year and a sixfold increase in its order book for the 2027 model-year collection.
Raymon also says it has sold through the legacy inventory it inherited from the Pierer era — a burden that historically ran into the tens of millions of euros — and cut current stock levels by 30 percent. Its network of independent specialist dealers has reportedly grown by 30 percent as well, with dealer groups and purchasing organizations in Germany, Austria, and other European markets adding or expanding partnerships.
There are caveats. Raymon has not disclosed absolute revenue figures, unit volumes, or the euro value of the order book, and some comparison periods remain unspecified. The company says its contribution margin is “clearly positive” again, but publishes no EBITDA or net-profit figures, so it is too early to call the brand fully profitable.
Still, the direction matters for the DACH market. With the Accell Group’s collapse dominating headlines in recent weeks, Raymon’s numbers suggest that leaner, founder-led brands with cleaned-up inventory can find growth even in a difficult environment — and that dealers are willing to commit to 2027 pre-orders again.
Source: eMTB-News.de